内隐态度的理论与实验研究.pdfVIP

Abstract Attitude has been a central concept in social psychology throughout its history. In the past 20 years, Social psychologists have witnessed an important shift. Distinguishing automatic activation from controlled and intentional search for memory contents, this work leaves doubt that attitude may indeed be activated spontaneously from memory, without the perceiver ’s intent, merely triggered by express to a relevant stimulus cues in the environment. Such automatic activation occurs quickly and uncontrollable, and requires only very limited cognitive resources . Moreover, Social psychologists have invested a great deal of energy into developing techniques to assess attitude. For example, the current researchers focus mainly on the most recent of these techniques, the Implicit Association Test (IAT) to examine the content of implicit attitude. Using the IAT, the current work explores the process of implicit attitude formation, phenomenon of Ambivalence of Implicit Attitudes (AIA), and the moderators of the relationship between implicit and explicit attitude. The dissertation consists of a series of studies. The conclusions are showed in detail as following： An accumulation of empirical research has shown that majorities of attitude are learned. Until recently, however, the nature of underlying mechanism and processed behind the development of attitude has been relatively neglected. Present studies (study 1 and 2) are to explore the acquisition of attitude through associative learning or conditioning. The associative transfer of valence is commonly referred to as evaluative conditioning (EC), which refers to changes in the liking of a stimulus that result from pairing that stimulus with other