欧盟旅游公共产品政府管理模式研究.pdfVIP

摘要 现阶段，我国旅游业正处于关键的转型时期，面临前所未有的发展机遇，如何实现政 府对旅游公共产品的有效管理，为旅游发展创造一个和谐的大环境，成为我国旅游业成功 转型的关键。 本文主要采用文献研究、比较研究、个案研究、跨学科研究的方法，在界定旅游公共 产品概念的基础上，以欧盟旅游公共产品管理模式为研究对象，从成员国层次和欧盟区域 层次，对其进行了研究。在新公共管理理论的指导下，欧盟实现了旅游公共产品的多元融 资、多元管理，提高了旅游公共产品的管理效率。在比较欧盟成员国与我国不同的经济背 景、社会背景、文化背景的前提下，具体情况具体分析，提出我国政府对旅游公共产品的 管理应该有所为和有所不为，提高管理效率。在分析“泛珠三角”旅游公共产品政府管理 现状的基础上，结合对欧盟，作为一个超国家机构对区域层次旅游公共产品的管理模式， 提出“泛珠三角”旅游公共产品的政府管理模式。认为“泛珠三角”旅游公共产品政府管 理需要强化政策的执行力。主要从三个方面进行：一是设立专门的区域机构，如旅游咨询 委员会，并且使其具有行政执行能力；二是，设立“泛珠三角”区域旅游合作基金；三是， 扶持旅游（非营利组织）NPO 建设及重视其作用的发挥。 关键词：欧盟 政府 旅游公共产品 管理模式 I ABSTRACT Chinas tourism industry faces the unprecedented development opportunities at present stage. How to realize the effective management of public tourist products of government is vital to the transform of tourism. This essay will adopt essay research method、comparison research method、case research method and trans-disciplinary research to study the management model of EU in two levels, one is member state and the other is district organization. Under the guidance of New Public Management, there are different ways to collect money and different bodies to manage public tourist products, and the governmental management is effective. Under the guidance of New Public Management, there are different ways to collect money and different bodies to manage public tourist products, and the governmental management is effective. According to the fact of our country, there is some advice for Chinese government after drawing lessons form EU. Our government should refrain from doing some things in order to be able to do other things. For the cooperation of tourism of Pan Pearl River Delta, government should strengthen the capacity for the implementation of the Program, build development fund of tourism