体育新闻标题现状与发展态势探析 _ 以《体坛周报》为例.pdfVIP

摘要 近年来蓬勃发展的体育事业带来体育传媒的快速发展，尤其是北京奥运会的 成功举办让更多人关注体育，关注体育新闻。体育版已经成为各大报纸必不可少 的版面，其中新闻标题作为新闻的眼睛出现了一定的语体特征。通过对北京奥运 会期间《体坛周报》的新闻标题的归纳，运用传播语言学的方法对其进行分析， 并将运用大众文化的理论对其进行阐释，以期对有关研究有所补充。 体育新闻标题在新闻五要素表达方式上有着鲜明的特点，形成了特定体育新 闻语体。将所有文本按照新闻五要素进行剖析，归纳目前体育新闻语体的规律和 特点，可以归纳出目前新闻标题语言的程式化表达。这些特点并不是孤立的出现， 其背后蕴含着深刻的社会背景。20 世纪 80 年代以来大众文化以其娱乐性、平民 性、消费性等符合市场规律的特征在中国迅速发展起来，成为社会文化的重要构 成部分。在其影响下，体育新闻标题的制作上也打上了明显的“大众文化”烙印。 在适应大众文化的过程中，体育新闻标题免不了去适应商品化的要求，不断 地制造吸引眼球的标题，争夺受众这条生命线。过度火药味和追求娱乐化的一些 言语暴力就出现在标题里。 媒体语言是社会语言的风向标，具有建构社会语言的功能。然而大众传媒毕 竟不是完全的商品，经济利益不能成为唯一的准则。必须正确树立正确的媒体责 任意识，建立健康干净的语言道德才能在树立健康的社会语言中发挥作用。 关键词：体育新闻标题、新闻语体、大众文化、言语暴力、媒体责任意识 Abstract In recent years, vigorous development of sports in the media brought about by the rapid development of sports, especially the success of the Beijing Olympic Games, so that more and more people are concerned about sports and sports news. Sports has become important pages in major newspapers, at the same time, news headlines language appears characteristics of a certain style. During the period of Beijing Olympic Games sports weekly summary of news headlines, the use of the method of dissemination of linguistic analysis and mass culture theory to explain them with a view to have anything to add to the study. Sports News title have a clear expression of the characteristics on the five elements, and it has become a specific style of sports news. These features do not occur in isolation, behind contains profound social background. Since the 80s mass culture with its entertainment, and the civilian population, and consumer and other characteristics has developed rapidly in China, replacing the previous mainstream culture has become the mainstream of social and cultural. As