浅谈数字媒体在文化创意产业发展中的地位及作用[J].pdfVIP

浅谈数字媒体在文化创意产业发展中的地位及作用 张秋月 【内容摘要】随着社会的发展、科技的进步,人类社会迎来了以数字媒体为标志的现代传播方式和以 文化艺术为主的创意经济。创意产业是文化产业中最具创造性和先导性的核心组成部分,它紧紧依赖数 字媒体并结合文化资源，以新的姿态迅猛发展，成为当前经济时代重要的支柱产业之一。在发达国家， 创意产业已在国民经济中占有重要地位，而数字媒体在创意产业发展过程中有着不可替代的重要地位, 新兴的数字媒体代表了数字化环境中产生的信息与传播的所有形式,它作为 21 世纪最先进生产力之 一,已经成为创意产业发展过程中的核心部分。以IT 技术和CG 技术为核心的数字媒体就像是创意产业 的发动机, 极大地推动了创意产业的发展。数字媒体相关产业——影视、动漫、游戏、网络、电子出 版、广告、服装等。 【关键词】文化产业 创意产业 数字媒体 Abstract: With the development of social, scientific and technological progress, human society ushers in the modern communication forms, which uses the digital media as a sign and the creative economy mainly in culture and arts. Creative industries are the core components of the cultural industries which has the most creative and the guiding. It depends on digital media closely and combines of cultural resources, develops fast in the new attitude and becomes one of the important pillar industries in the current economic times. In developed countries, creative industries play an important role in the national economy and digital media has an irreplaceable important position in the development of creative industries. The new digital media is on behalf of the information in the digital environment and all forms of dissemination. As one of the most advanced productive forces in the 21st century, it has become the core part in the development of creative industries. The core of digital media with IT technology and CG technology just like the engine of creative industries, promoted the development of creative industries greatly. Digital media related industry--film, anime, games, Internet, electronic publishing, advertising and apparel etc. Key words: cultural industry, creative industry, digital media 在知识经济时代，文化成为经济发展的重要资源，而文化产业则成为重要的支柱产业之一，创造 出了可观的经济效益，成为经济发展的引擎。文化产业被公认为是21 世纪的朝阳产业，以其独特的 魅力和惊人的成长速度吸引了全球的目光，越来越多的国家开始将文化产业视为一种战略产业，无论 是发达国家还是发展中国家，都已