关于管理竞争力旅游信息科技外文翻译.docVIP

Tourism It’s About Managing Competitiveness, Too Ken Robinson Summary Tourism is a key industry to promote for a country seeking to Increase it foreign revenues. For nationaI strategy-makers, both optimism and caution are in order. Resource analysis and planning help countries not only to attract tourists, but also to entice them to come back. Tourism is changing. Only a generation ago, relatively few people travelled abroad; if they did, it was usually to easily accessible and familiar places, or further afield mainly in groups. Today, many tourists are more sophisticated, making their own plans and holiday bookings ?a they are what tourism specialists call !Free and Independent Travellers. Most countries recognize the potential of tourism and seek to increase the number of foreign visitors, which is an opportunity to increase their exports of services. Until the last five years. the few existing tourism strategies have been mainly about selling. But even a well-organized approach to tourism promotion is not enough to constitute an adequate tourism strategy. Managing rapid growth By 2020 it is estimated that three times as many people as now will travel inter nationally. Where are all the extra tourists expected to go? Capacity at popular places is limited as are potential locations for intensive new development, without ruining the environment that holiday-makers are seeking. I am an enthusiast for the benefits that tourism can bring. But I am also concerned at the lack of coordinated management and in many places, there is evidence of what can go wrong when tourism evolves according to demand. The question is: What to do about it?  Generalized aspirations in a national tourism strategy are not enough. Tonrism is usually concentrated in certain regions and even more locally on small, highly popular areas which themselves need specific local plans. If the key places are not analysed, planned, developed an