从新兴经济体的创新走向全球化：客户支持能力的投资回报外文原文.pdfVIP

Going Global with Innovations from Emerging Economies: Investment in Customer Support Capabilities Pays Off Susanna Khavul, Mark Peterson, Drake Mullens, and Abdul A. Rasheed ABSTRACT Globalization of innovation calls for entrepreneurial new ventures from emerging economies to develop customer- focused dynamic capabilities. The authors argue that firms with proprietary technology and a strategic intent to inter- nationalize invest in international customer support capabilities to satisfy the demands of their most important inter- national customers. Using a unique sample of 173 international new ventures from China and India, the authors show that such investments are associated with improved organizational learning and performance. The results suggest that globalization pays off when entrepreneurial firms from emerging economies invest in ongoing support of their most important international customers. Keywords: innovation, globalization, capabilities, strategic intent, customer support, learning performance ncreasingly, entrepreneurial new ventures from emerg- (Cavusgil, Deligonul, and Yaprak 2005; Douglas and ing economies are launching their innovative products Craig 2006; Griffith, Cavusgil, and Xu 2008). Recently, Iwith international markets in mind. The entry of an emerging stream of research has turned the spotlight entrepreneurial firms from emerging economies into on how international new ventures and born-globals the global high-technology marketplace is poorly pursue globalization strategies shortly after founding understood and vastly underresearched. Traditionally, (Autio, Sapienza, and Almeida 2000; Fan and Phan international marketing research has focused on how 2007; Fernhaber, Gilbert, and McDougall 2008; Knight established, often large, and typically well