电信与网通在宁波市场上的经营战略比较研究毕业论文.doc

毕业论文 （20_ _届） 电信与网通在宁波市场上的经营战略比较研究 摘 要 Abstract Are the four major domestic telecom industry operators (China Mobile, China Telecom, China Netcom, China Unicom) the monopoly. Telecom and China Netcom as one of the two giants in the face of increasingly fierce market competition, increasing demands of customers, domestic and foreign enterprises and the other two operators eyeing the fierce competition, especially in the case of the telecommunications industry after the restructuring of two Increasingly intense competition between the circumstances, there is no adaptation to the environment, meet market demand at the same time meet the business development strategy to guide the business enterprise, any enterprise can not be based on the market. So, you want to enhance their core competitiveness, attract more market share, to gain advantage in the competition to develop a business strategy with their own development is essential. In this paper, Telecom and China Netcom in Ningbo as a business strategy on the market study, a comparative study of five parts. The first part of the introduction, presented the background and significance. The second part of the management strategy outlined, explained the meaning of business strategy, classification, characteristics, and the development of the necessity and importance of business strategy. The third part of the development process of telecommunications market in Ningbo and its business strategy. The fourth part of the development process of China Netcom in Ningbo and its business strategy on the market. Part V on the market in Ningbo Telecom and China Netcoms business strategy on the comparative analysis of the data obtained in the questionnaire on the basis that both the similarities and differences in business strategy and its market is healthy in Ningbo, fair, Suggestions put forward a sustainable competitive. Key words: Ningbo; telecommunications; Netcom; business strategy 目录 1 绪论 1 1.1 研究的背景 1 1.2 研究的意义 1 1.3 研究