大学生网络购物实证研究毕业论文.docVIP

毕业论文 （20_ _届） 大学生网络购物实证研究 摘 要 随着网络购物日益发展壮大，越来越多的人们愿意选择这种方便快捷的方式来满足自己的购物需求。网购热潮的风起云涌，网络购物行业得到了空前的发展，并且日益成熟起来。浙江作为国内网购飞速发展的典型代表，对于网购的发展研究有着重要意义。A大学的学生由于家庭的人均收入水平和消费水平相对较高，购物能力在全国的高校中处于前位。因此，对网络购物进行实证研究，研究网络购物如何迎合当代大学生的需求，建立顾客的认同感和购买欲成为了网络购物发展的核心问题。 本文介绍了网络购物的发展背景、特点以及网络购物的影响因素，采用实证研究法，以问卷形式分析了A大学大学生网购的特点和现状，剖析了A大学大学生网络购物的基本结构情况，结合实证分析结论总结了一套较为适合现大学生网购的方法与路线。 关键词：A大学；大学生；网络购物 Abstract As the increasingly development of the online shopping,More and more people are willing to choose this convenient way to satisfy their shopping needs. Surging online shopping boom, Online shopping industry has been an unprecedented development, and increasingly mature. Zhejiang, as a typical representative of the rapid development of China online shopping, for the development of online shopping has an important significance. The shopping capacity of the students in Zhejiang Wanli University is the countrys leading position, because the familys per capita income level and consumption level are relative higher. On this basis, study about how to meet the needs of contemporary college students of online shopping, establish customer identity and desire to purchase online has become the core issue of the development of online shopping. This paper describes the background ,characteristics and classification of online shopping, and analyze the questionnaire about the characteristics and current problems of online shopping of Zhejiang Wanli University students. Depth analysis the basic structure of online shopping situation of the students. Finally, empirical analysis summarized the conclusions of a more appropriate method and line of online shopping for college students. Keywords: WanLi University ; College Students; online shopping 朗读 显示对应的拉丁字符的拼音 目 录 1 绪论 1 1.1 研究背景 1 1.2 研究意义 1 1.3 研究问题的提出 2 1.4 研究思路和方法 2 1.4.1 研究思路 2 1.4.2 研究方法 3 2 网络购物概述 4 2.1 网络购物含义 4 2.2 网络购物特点 4 2.3 影响网络购物因素 6 3 A大学大学生网络购物实证研究 8 3.1 A大学学生简介 8 3.2 A大学大学生网购调查过程 8 3.2.1 调查目的 8 3.2.2 调查方法和对象的选择 9 3.2.3 调查问卷设计 9 3.3