宁波纺织服装业国际竞争力研究毕业论文.docVIP

毕业论文 （20_ _届） 宁波纺织服装业国际竞争力研究 摘 要 宁波是浙江纺织服装业出口大户，在国际上也有相当的竞争力。近年来宁波纺织服装业发展迅速，拥有各类服装生产企业3000余家，产品畅销欧美、东南亚、中东等200多个国家和地区长期以来，在增加财政收入、出口创汇、吸纳就业等方面一直发挥着重要作用。本文利用 SWOT 分析法波特钻石理论模型分析了当前纺织服装企业国际竞争力的优势 、劣势、机遇与威胁，并在此基础上通过建立产业保障机制、实施产业升级扶持政策和提升企业核心竞争力的策略，进而提出其竞争战略实施的建议。关键词：Abstract Ningbo, Zhejiang large textile and garment exports in the international community also have a considerable competitive edge. Ningbo textile and garment industry has developed rapidly in recent years, all kinds of garment manufacturers to up to more than 3,000 products sold in Europe, Southeast Asia, the Middle East more than 200 countries and regions. For a long time, increasing revenue, exports, creating jobs and so on has been playing an important role. However, the textile and garment industry in Ningbo is still in the production of low value-added manufacturing sector, the development of high value-added design, brand marketing, there are many areas not yet involved. With the appreciation of the reminding the global textile and apparel market is becoming more competitive, Ningbo advantage of textile and garment industry is gradually weakening and even loss of accelerating the promotion of international competitiveness of its significance. In this paper, SWOT analysis, Porter Diamond model, revealed comparative advantage index theory analysis of the current textile and garment enterprises in Ningbo international competitiveness of the strengths, weaknesses, opportunities and threats, and on this basis through the establishment of industrial security mechanism, the implementation of supportive policies and promote industrial upgrading their core competitiveness strategy, competitive strategy and then present its recommendations implemented Keywords: ningbo; textile and garment industry; international competitiveness;目 录 1绪论 1 1.1 研究背景 1 1.2 研究意义 1 2 宁波纺织服装产业概述 2 2.1 宁波纺织服装产业发展现状 2 2.2 宁波纺织服装产业发展SWOT分析 3 2.2.1 宁波纺织服装产业发展优势 3 2.2.2 宁波纺织服装产业发展劣势 4 2.2.3宁波纺织服装产业发展机会和威胁 5 3 宁波纺织服装业国际竞争力分析 6 3.1 波特钻