宁波企业跨国经营现状及发展对策毕业论文.docVIP

毕业论文 （20_ _届） 宁波企业跨国经营现状及发展对策 摘 要 作为一个外贸大市，外加港口城市，宁波的外贸发展拥有着得天独厚的优势。统计显示，2010年10月，宁波市的进出口总额达到672.9亿美元，同比增长了37.5%，仅比2008年全年进出口总额（687.4亿美元）略少6.5亿美元。然而，随着宁波市企业的不断发展，全球化进程的不断推进，跨国经营这条路也成为了宁波突破现有发展瓶颈的一个重要的突破口。所以研究宁波企业的跨国经营有一定的现实意义。 本文分为五个部分来阐述宁波跨国经营：第一部分主要是阐述跨国经营的概念性问题，从跨国经营理论开始到跨国经营的意义结束，并且指出了宁波发展跨国经营对宁波可持续发展的现实意义。第二部分讲的是宁波在发展跨国经营的历程，分为三个阶段，然后总结出宁波跨国经营的发展特点。第三部分就宁波在发展跨国经营过程中遇到的问题进行分析，主要从管理，融资渠道，人才培养，市场结构等方面进行分析。第四部分针对第三部分所提出的问题进行分析，然后提出相应的解决对策，最后还以宗申摩托为例进行案例分析。第五部分是对宁波跨国经营进行SWOT分析，以现实情况为基础提出宁波跨国经营的优势劣势，机会威胁。 关键字：宁波企业；跨国经营； SWOT分析；建议和对策 Abstract As a huge foreign trade city and port city, Ningbo enjoys an immense advantage in the development of international trade. Statistics show, the amount of import and export has reached $ 67.29B by Oct. 2010, increased 37.5% compared with previous year. Also this number narrowed down only $ 0.65 billion. However, with the continuous development of its economy and the wave of globalization, cross-border operation will be an important breakthrough to overcome the development bottleneck. Thus researching Ningbo enterprises’ multinational operation exist its realistic significance. This article is divided five parts to discuss the topic: the first part mainly expounds some conceptual issues. Beginning from the theory about multinational operation and ending on its great significance, this part points out the practical meaning for Ningbo to develop multinational operation. The second part lists the different phase about Ningbo enterprises’ development. Then we summarize its characteristics during its development. The third part talks about the problems we face and explain these issues from the angle of management, financial channel, personnel training and market framework etc. At the forth part we give the relative advices on the base of reasonable analysis about the previous part. The last part we do a SWOT analysis as a summarization of the whole article. Based on the living condition, we explain the strengths, weaknesses, oppor