广州地区高校高尔夫文化传播的研究.pdfVIP

摘要 高尔夫文化是高尔夫运动外在象征和内在特质的体现，对当代大学生了解 高尔夫运动有着多方面的意义。随着高尔夫课程在高校中的开设，高尔夫运动 走进大学生群体将是一个不可逆转的发展趋势。 广东省是改革开放的前沿，高尔夫球场设施资源充足。广州作为广东省的 省会城市，近年来高尔夫球场和练习场的数量也持续增加。广州地区高校的大 学生有得天独厚的条件了解和参与高尔夫运动。即将步入社会的在校大学生是 社会的新生力量，已成为不容忽视的重要群体。研究高尔夫文化在广州地区高 校的传播，有助于加深大学生对该运动的了解，进而推广高尔夫运动。 本文以广州地区开设高尔夫课程的高校为研究对象，通过文献研究、问卷 调查、专家访谈、实地考察、数理统计等研究方法对广州地区高校高尔夫球课 程学生高尔夫运动的参与程度、高尔夫文化的认知水平进行分析，进而论述高 尔夫文化在广州地区高校中的传播过程，并在此基础上，利用因子分析总结归 纳影响高尔夫运动文化在大学生群体中传播的六大主要因素：高尔夫运动消费 水平高；主流媒体关注度低；学校师资力量不足；高尔夫运动技术要求高；学 生缺乏实践经验；校内相关学习资源匮乏。针对影响高尔夫文化在广州地区传 播的因素，本文提出如下四点建议：更新思想观念，用发展的眼光看待高尔夫 运动；立足学校发展规划，完善人才培养模式；加强校园体育文化建设，充分 发挥高尔夫文化魅力；充分利用媒体，完善校园高尔夫文化传播系统。 关键词：广州地区；高校；高尔夫文化；传播 I ABSTRACT The Golf Culture is a manifestation of the external and the inherent characteristics of the golf, has multiple meanings for present college students. At present, the golf curriculum has obtained the development in the universities. More and more student came into contact with golf through the arrangement of course. Guangdong Province is the forefront of reform and opening up, and adequacy of the facilities and resources of the golf course. As the capital city of Guangdong Province, Guangzhou in recent years, the number of golf course and driving range has continued to increase. The students in Guangzhou’s universities have exceptional conditions to understand and participates golf. College students as the new force of society, has become an important group can not be ignored. Study on the spread of golf culture, will help deepen the understanding of golf, and thus to promote golf. Taking the universities which has arrange the golf curriculum in Guangzhou as the research object, through Literature study, questionnaire survey, expert interviews, field tr