金鹅的诞生：政府在中国网络游戏产业发展中的作用.pdfVIP

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金鹅的诞生：政府在中国网络游戏产业发展中的作用.pdf

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中国科技论文在线 Raising the Golden Goose: a Retrospective Analysis of the States Role in China’s Online Game Industry# * 5 LIU Chun (School of Economics and Management, Southwest Jiaotong University, Chengdu 610031) Abstract : Through a retrospective account of the evolution of China’s online game industry, this paper examines the political, economic and cultural factors, with an emphasis on formal policy making, that have shaped the industry. Drawing on the theory of fragmented authoritarianism, this study finds that 10 Chinese online games are deeply shaped by the political environment of the autocratic Chinese system, which features inter-ministerial competition and intertwined state control and commercial interests. The current Chinese online market is combined with a strong private sector presence and a considerable government role. The Chinese government seems to have achieved its policy goal of helping Chinese companies to dominate the domestic market. However, the extensive and ambiguous government 15 policy and regulations, have, to some extent, restrains innovation. To that end, whether China can accomplish its three-stepped importation-substitution-creation strategy in this highly creative industry remains to be seen and warrants future investigation . Key words: Online Game; Regulation; Industrial Policy 20 0 Introduction At the end of 2010, the number of online game players in China exceeded 120 million, and the revenue of China’s online game industry reached 32.3 billion RMB, surpassi