竞争情报教育-能力、来源、与趋势外文文献综述.docVIP

毕业论文（设计） 外文翻译 Competitive Intelligence Education: Competencies, Sources, and Trends Nearly all organizations arc increasingly using competitive intelligence (Cl) in their business marketing, planning, and strategizing; however, formal educational offerings in Cl are seriously lacking. Acquiring an education is easier to do in some fields of study than others. Namebrand professionals such as accountants, engineers, lawyers, or nurses not only have to complete an agreed-upon curriculum of at least four years of higher education, but also have continuing education requirements that help ensure that they remain abreast of the latest developments in their fields. However, the educational opportunities for practitioners in relatively young knowledge-based management fields is not as easily defined. Where docs the erstwhile corporate librarian, competitive analyst, knowledge manager, strategic planning director, or competitive intelligence (Cl) manager go to acquire and enhance his or her capabilities? What knowledge, skills, abilities, and cxpcricncc should be sought? Docs an advanced certificate or degree in the field make any difference in their career possibilities or pathways? How vital is it to stay on top of developments, and is continuing education a necessity to stay ahead of ones business or marketplace competitors? Why Competitive Intelligence? In its implicit form, Cl is performed every time any individual in the organization attempts to position to currcnt or potential customers the organizations products/services in the marketplace relative to competitive offerings. Positioning is a critical element of the Cl process in that companies are trying to establish their offerings as providing higher value to customers than competing products/services. Similar to many newer disciplinary fields where coalescence around the domain and scope has not occurred, numerous definitions of Cl as both a process and a product exist. In general, Cl is the systematic proccss by w