XX沃尔玛商品陈列分析论文.docVIP

大学生毕业论文（设计）  娄底五江沃尔玛 商品陈列分析 董雅琴 长沙职业技术学院 摘要 “人要衣装，佛要金装”。对于卖场来说，陈列就是它的装扮。陈列的好坏会影响人们对这个卖场的印象。 科学的商品陈列可以起到增加销售利润；陈列美观、突出企业形象；改善商品库存；促进消费者的购买欲忘；尽量充分利用卖场空间的作用。在商品经营中，成列是一项重要的技术，借助陈列的手法，可以将商品的魅力展现在顾客面前激发顾客的购买欲。规则性的陈列可以使顾客获得轻松、便捷的购买过程，而通过色彩搭配、灯光照明和创意思维则使购物成为一种享受。这不仅将品牌的商业诉求传达给了忠实或潜的在顾客，也为人们的生活创造出一道美丽风景。 商品成列直接影响着顾客的购买行为，影响着卖场的销售业绩。好的的商品陈列不仅体现了一定的艺术美，也反映了卖场独特的经营理念与风格。他们不仅要求方便顾客购物消费，而且在众多的竞争者中能够卓然出众，给消费者留下深刻的印象，是消费者产生重复购买行为。 关键词：目标顾客；企业理念；卖场布局；商品成列。 ABSTRACT “Clothes to make the man, Buddha is a good letter of introduction. ”For stores to display is the dress up. The stand or fall of display will affect peoples impression to the stores. The merchandising science can rise to increase sales profit; Displays beautiful, outstanding enterprise image; Improve inventory; To promote consumers to forget; Try to make full use of the space. In the commodity business, a column is an important technique, by means of the display technique, the charm of goods can be displayed in front of customers arouse the desire to buy customers. Regularity of the display can get easy and convenient to make customers buying process, and through the colour collocation, lighting, and creative thinking to make shopping a pleasure. This will not only communicate brand commercial appeal to the faithful or latent in the customer, also for peoples life to create a beautiful landscape. Goods into the column directly affects the customers purchasing behavior, affects the store sales performance. Good display of goods not only reflected certain artistic beauty, also reflects the stores the unique business philosophy and style. They demand not only for consumers shopping consumption, but also to the conspicuous among many competitors, leave deep impression to consumers, is consumer repeat purchase behavior. Key Words: Target customers; Enterprise idea; Store layout; Goods into the column. 目录 第1章 引言 1.1概述.............................................................1 1.2娄底五江沃尔玛