旅行社联合体论文：中小旅行社联合体协同发展的研究.docVIP

旅行社联合体论文：中小旅行社联合体协同发展研究 【中文摘要】随着我国旅游业的迅猛发展,越来越多的国外旅行“大鳄”进入我国,长期被冠以“小、散、弱、差”的我国本土旅行社将面临巨大的压力和挑战,其竞争实力都无法与国外旅行社相比较。在竞争日益激烈的今天,企业采取合作而非竞争的方式,来赢取更大的生存空间。中小旅行社企业之间进行联合和重组是必由之路,旅行社联合体是其中一种联盟方式。中小旅行社之间通过联合来提高自己的竞争力,进行业务流程再造,集中采购、降低成本,提高服务质量。旅行社联合创新体是一种实现了资产一体化、经营一体化的紧密联合和深度联盟,从而共享了联合体内各个旅行社的核心资源,以达到“1+12”的效应。本文的主要内容包括;首先,介绍了本文的选题背景、选题意义、研究方法和技术路线,阐述了国内外有关旅游企业合作和旅行社联合体的主要研究成果,并分析了中小旅行社协同发展的相关理论原理。其次,在前人研究的基础上,论述了中小旅行社联合体的内涵、表现形式和合作动因,分析其形成与发展的一般规律;通过阐述中小旅行社联合体协同发展的内涵与特征,分析了其协同发展的影响因素,包括成员的匹配性、联合的紧密度、监管机制、相互信任的程度、信息共享程度等因素,从而比较全面的分析了中小旅行社联合体的构建机理。最后,结合实际说明了中小旅行社联合体协同发展的风险识别及其风险管理;通过专家咨询与文献调查法,选取了旅行社联合体协同发展的可靠性评价指标,并运用层次分析法确定指标权重,确立了旅行社联合体协同发展的可靠性评价模型;以泉州宝中旅行社为例,将评价模型运用到实证研究中,提出了中小旅行社联合体协同发展的对策。 【英文摘要】Along with the fast development of tourism in China, more and more international travel magnates have swarmed into the Chinese market, which imposes great pressure on the domestic travel agencies who were known for their small scales, deconcentration and feebleness, thus not in a position to compete with their strong counterparts. On these occasions, more enterprises tend to cooperate, but not compete with each other to strive for living space. As an means of alliance, to set up Travel Agency Union is a must for those medium and small travel agencies to enhance their competitiveness through the ways of business process reengineering, centralized purchasing, cost reduction and service promotion. The realization of Travel Agency Union is a deep alliance for integration of assets and operation so as to share the core resources of those affiliated travel agencies. The contents of the whole thesis are as follows:In the first place, this thesis introduces its background, significance, research methods and studying processes, and expounds the research results on the cooperation among travel agencies at home and abroad, as well as analyzing the concerned theories of common development for medium and small travel agencies.Secondly, this thesis, based on the precedent achievements related