媒介融合 从优质新闻业务, 规模经济到竞争优势发展轨迹.doc

理解媒介融合 ——研究生课程学习资料汇编 重庆大学文新学院“实践教学工作坊”编 2009.4. 注意：内部资料，供学习参考。若在发表论著中引用本资料 的内容，请务必核对原文并注明原始出处。 目 录 Gregg Fields : Proposed Chongqing Lectures By Gregg Fields……………………………………………2 章于炎　乔治·肯尼迪　弗里兹·克罗普媒介融合：从优质新闻业务、规模经济到竞争优势的发展轨迹蔡 雯 媒介融合发展与新闻资源开发马胜荣：高等院校新闻教育的实践性和超前性Proposed Chongqing Lectures By Gregg Fields What does convergence mean? The term media convergence is used a lot these days, but there is actually not a standard definition of what it means. In this lecture, we explore some of the trends producing convergence and theorize on how they are going to revolutionize journalism. Secondly, we will analyze whether convergence actually works in practice. Specifically, are there any print organizations that are successfully transitioning to video or TV formats as well? Is TV news going to be a net winner or loser as webcasting gains greater footholds? Can organizations that provide free content on the Internet somehow monetize their news services? What’s a converged journalist to do? Once upon a time, journalists at established news organizations essentially had lifetime employment if they wanted it. Media companies were so large, and profitable, that layoffs were virtually unheard of. What has happened today is that the economic model is broken: Although the demand for quality news is at record levels, the revenue streams from advertising have largely dried up. That means today’s journalists must be both professionally savvy in their reporting and editing skills and technologically adept as new media are created and new forms of storytelling emerge. In this lecture, we’ll discuss how to successfully manage a professional journalism career in today’s fast-paced, fast-changing media world. Media convergence’s impact on Asian newsgathering In some ways, Asia appears to be an island of stability in otherwise turbulent media waters. Print circulation is up, traditional broadcast news is strong and radio organizations still have large and loyal audiences. But as we saw with