DTC 与DFC 营销模式在药品营销中应用对策师东菊吴艳红王军(黑龙江牡丹江医学院157011).docVIP

DTC与DFC营销模式在药品营销中的应用对策 师东菊 吴艳红 王军 （黑龙江 牡丹江医学院 157011） DTC marketing model with the DFC in the drug marketing application response SHI Dong-ju Wu Yanhong Wang (Heilongjiang Mudanjiang Medical College 157011) [摘要]医药企业市场营销模式的选择是营销战略规划的重要内容之一，市场营销模式也随着市场需求的变化、产品竞争的变化及人们对市场营销理念理解的不断加深而处于不断变化与创新的过程中，] DTC营销模式；DFC营销模式；医药企业；医药营销。 [Abstract] Pharmaceutical company marketing, marketing strategy model of choice is an important part of planning, medicine, marketing, model along with changes in market demand, competition, changes in product and peoples understanding of marketing concepts