从《老徐的博客》滞销看博客出书.docVIP

从《老徐的博客》滞销看博客出书 摘 要：随着社会进步，科学技术的不断发展，我国图书出版发行领域也在发生着巨变，不再是一种畅销书走遍天下，不再是一个选题高枕无忧，更不再是一种出版形式一统天下了。近年来，博客出书在我国出版业中悄然出现，它的受关注程度绝对是所有纸质书籍所无法比拟的，但是我们却不能把它定义为畅销书。这似乎不合常理，但却是不可忽略的现实状况。博客虽然在网络上被几千万人浏览，但当它真正成为纸质书籍后，销售量却并不乐观。通过从图书内容和营销两方面分析《老徐的博客》，证明博客书并不适合采用传统出版形式出版成书，这种“回归”可以说是一次失败的尝试，每一种事物都有它存在的特定环境，博客是网络发展的结果，博客内容出版成纸质图书并不是一次进步的创举，而应该让博客在网络的天空下自由发展。 关键词：博客书 出版 营销 发展 ABSTRACT：Along with societys progress, the science and technology unceasing development, our country books publication domain also is having the great change, no longer is one kind of bestseller goes all over the world, no longer is a selected topic has no more worries. In the last few years, the abundant guest publishes book s in our country publication industry center quietly appears, It is paid attention to the degree absolutely is all papers nature books is unable to compare, but we actually cannot define it as the best seller, This does not gather the common sense as if, but actually is the realistic condition which cannot be neglected. The abundant guest although is glanced over in the network by severalten million people, clicks, but after it truly becomes the paper nature books, the sales volume actually certainly does not optimistic. Analyze from the books content and the marketing two aspects study , The certificate abundant guest book certainly does not suit uses the traditional publication form publication book in circulation, This kind the return has no alternative but to say is attempt which time is defeated, Each kind of thing all has the specific environment which he exists, Is different to the paper nature publication is, the abundant guest is the network development result, The abundant guest content publishes the books certainlyis not a progressive pioneering work, but should let the abundant guest develop freely under the network sky. Key words: Blog Books Publication marketing development一 背景介绍 2006年4月初，徐静第一次在北京亮相宣传她的新书《老徐的博客》符红霞博客文字精心加工，配大量珍藏图片，起印10万册，售价25元，在全国重点城市和二级城市全面铺开销售。一下