论海报设计中装饰风格.pdfVIP

摘 要 海报设计中的装饰风格由来已久，“新艺术”运动时期的海报作品洋溢着 “自然主义”装饰 气息，而维也纳“分离派”的直线装饰则为现代主义设计做了铺垫，装饰风格在现代主义功能至 上的理念桎梏中隐身匿迹。现代主义的黄金期过后，后现代语境下的海报设计，挣脱了现代主义 的理性枷锁，受各种新兴媒体的挤压，同时也为了满足“读图时代”受众日益膨胀的追求新鲜视 觉刺激的欲求，展开了多元化的探索并形成风格多样、多彩纷呈的局面，装饰风格也再次出现并 甚嚣尘上。本文首先对海报设计中的装饰风格进行历史性探究，再结合例证，着重剖析现代主义 之后出现的海报装饰风格的表现类型、形式特征等，试图阐释这种装饰风格不仅是人类装饰情节 的再次复苏，更是秉承了现代主义的一些理性特质，从简化走向繁复、从“焦点视觉”走向“边 缘视觉”、从关注内在内容走向关注外在形式、从理性主导到由理性支撑的感性外放的内在本质。 关键词： 装饰、装饰风格、边缘视觉、图案、视觉形式 I Abstract Decorative style of poster design in a long time, New Art campaign posters filled with period naturalistic decorative motives, and Vienna Secession was the line decorative paving the way to do modernist design and decoration in modern style functional concept of the supremacy of the shackles of Marxism in the stealth go into hiding. After the golden age of modernism, post-modern poster design context, the rational break the shackles of modernism by the extrusion of various new media, and also to meet the Reading Pictures fresh pursuit of the expanding audience of visual stimuli the desire to start a wide range of exploration and the formation of various styles and colorful scene of the situation, decorative style and rampant again. Based on the poster in the history of the decorative style of inquiry, combined with examples, focusing on analysis of modernist decor posters appeared after the performance type, form, characteristics, attempted to explain this decorative style is not only the plot of human re-decoration recovery, it is home to some of the rational nature of modernism, from the simple to tend to become complex, from the center of vision to the edge of vision, from content to focus attention within the external form, lea