波特竞争战略的经济学解读.docVIP

波特竞争战略的经济学解读 波特认为，有三种提供成功机会的最基本战略：总成本领先、差异化和目标聚集，企业必须选择其一，才能在产业中获得成功。波特在《什么是战略》中指出：对什么是战略这一问题的回答又增加了一个新视角——取舍战略就是在竞争中做出取舍，其实质就是选择不做哪些事情。D. L. Deephouse, “To be different, or to be the same? It’s a question (and theory) of strategy balance”, Strategy Management Journal, 20, 1999, P147-166 D. Peppers, M. Rogers B. Dorf, “Is your company ready for one-to-one marketing”, Harvard Business Review, May 1999, P59-72 Penrose E., “The Theory of the Growth of the Firm”, New York, Wiley, 1959 Porter M. E., “What is Strategy?”, Harvard Business Review, June 1996, P61-78 Richardson G B, “ The Organization