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浅谈现代营销理论在房
地产市场营销中的运用
工商管理本科 ：冯素珍
二0一0年十一月十八日
目 录
一、品牌策略在房地产市场营销中的运用?·························································································· 2
（一）、创品牌最重要的是市场定位······································································································3
（二）、质量是创品牌的核心··················································································································3
（三）、优质服务是创品牌的保证··········································································································3
（四）、文化内涵是房地产名牌的灵魂·································································································4
二、价格策略在房地产市场营销中的运用?···························································································4
（一）房地产定价目标·····························································································································4?
（二）房地产定价方法?·····························································································································4
（三）房地产定价策略?····························································································································4
三、销售渠道策略在房地产市场营销中的运用?···················································································4
（一）房地产企业直接销售策略? ·········································································································4
（二）房地产经销商销售渠道策略?·······································································································4
（三）房地产代理商销售渠道策略?······································································································· 5
四、促销策略在房地产市场营销中的运用······························································································5
（一）房地产广告?···································································································································6
（二）房地产人员推销?····································································
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