超五星级酒店人力资源培训大全26.docVIP

THE ST. REGIS SHANGHAI 上海瑞吉红塔大酒店 TRAINING ACTIVITY OUTLINE 培训活动纲要 Task 任务： Monthly Press Luncheon 月度媒体人员午餐会OH-SM-MC-C012 Objectives目的：At the end of this session, each trainee will be able to know how to conduct monthly press luncheon professionally and efficiently. 课程结束后，每人学员都能够掌握怎样专业高效地组织月度媒体人员午餐会。 Standard标准：1. The Marketing Communications Manager will organise the Press Luncheon on monthly basis. 公关部经理每月组织一次媒体人员午餐会。2. Press Luncheon is to be organised with proper planning and careful selection of invitees. 举行午餐会之前应做好充分准备并邀请相关的媒体人员。 Each attendant will be provided with the most recent brochures. 与会者都将收到最新的宣传资料。The date has to be carefully selected to encourage maximum turn up and to avoid competition against another event or function in the city. 仔细选择午宴日期以便受邀的媒体工作人员都可以参加，避免与本地的其他活动冲突。The Policy Procedures of Entertainment applies. 应遵守宴请的程序。Resources培训器材：Whiteboard with mark pen 白板、马克笔 Method 培训方式 Training Steps 培训步骤 Time 时间 Buzz 集思广益 Introduce briefly on what is the monthly press luncheon and discuss the preparation for luncheon with dividing the trainees into 2 group. 简要介绍一下什么是月度媒体人员午餐会并把学员分成两组讨论需要什么准备工作。 20Minutes 20分钟 Ask trainees to explain their opinion on whiteboard respectively. 让学员在白板上分别解释。 State the objective and standard for this session. 陈述本节课的目的及标准。 20Minutes 20分钟 Demonstrate the following steps 演习下列步骤 The MarCom Manager will submit a name list of attendants to the Director of Sales Marketing 10 days prior to the Press Conference. 举行午餐会议10天前，公关部经理应将宴请媒体工作名单上交给总监批准。Upon approval, the MarCom Manager will send out invitation letter 5 days prior to the Press Conference. 名单得到批准后，公关部经理于举行宴请前5天向媒体人员发出邀请函。Invitation letter will state: Date Time Place, ballroom name Date of reply 邀请函应包括如下内容： 日期及时间 地点，宴会厅名称 回复日期 The will follow up with confirmation of attendance 4 days prior to the Press Conference. 公关部助理在举行午餐会4天前确认媒体工作人员参加人数。The MarCom Coordinator will make reservations at the outlets and advise the outlet manag