江苏省徐州市高中英语《Unit 1 Advertising》Grammar and usage课件2 牛津译林版必修4.pptVIP

Language Points Revision Advertisements,which often use p_____ language and e______ images, play an important p _____ of our lives. There are two main t_____ of advertisements.One is called c ______ advertisements, which are meant to p ______ a product or s ____ .But they don’t tell c _____ the c ____ truth. Another one is called PSAs, which use a______ and o_____ images and c____ language,are often placed for f____.They d____ with many social i____, which often affect public w______. ersuasive xciting art ypes ommercial romote ervice ustomers omplete ttractive riginal reative ree eal ssues elfare Language Points 1 We are so used to them …(line 1) be used to doing sth. get accustomed to used to happened in the past e.g.I am not quite used to living here/city life. I used to live in Nanjing. Ex: The new machine _____ production. However I_____it. is used to increase; am not used to controlling is used to increasing; don’t used to control used to increase; don’t used to control used to increasing; am not used to control A 注意被动语态的区别！ 2 I did some research on…（line 2) …to share with you.(line 3) research: 1)N. do/conduct research on: 我正在做关于广告的研究。 2) V. to study 商人研究市场很重要。 I am conducting research on advertisements. It’s important for a businessman to research the market. share with:use sth. together with e.g. I’d like to share my book with you. She _____ my troubles as well as my joys. A. shares with B. shares (in) B share sth. with sb. 3 encourage people…believe in an idea(line 6) encourage:give support or confidence to sb. Don’t encourage bad habits in a child. 老师鼓励她看英文电影。 The teacher encouraged her to watch English films. believe in: to have firm faith in Many people believe in God. Ex: believe/believe in I don’t ________ ghosts. I _______ that stories of ghosts were made up by human beings. believe in believe You can do it well! 4 …for free,and are intended to…(line 11) for