河北农民频道《非常帮助》栏目特色研究.doc

Classified U.D.C：  Index:  CODE：10075 NO A Dissertation for the Degree of M. Journalism and Communication On the Research of the Column Characteristic of the“special help” in Hebei Farmers’ Channel Candidate: Zhang Wenjie Supervisor: Prof. Du Youjun Academic Degree Applied for: Master of Journalism and Communication Specialty: Journalism and Communication University: Hebei University Date of Oral Examination: May, 2014 摘 摘  要 要  随着电视频道专业化的发展和我国经济、文化建设日益贴近民生，对农公益调解类 栏目的引进、策划、研发和兴起，成为近几年来电视栏目创新的亮点之一。河北电视台 农民频道《非常帮助》栏目是这类对农公益调解类栏目的佼佼者。栏目自 2005 年开播 以来收视稳居河北省电视台栏目收视前列，经过第二届全国广播电视民生影响力调查活 动结果公布，该栏目获“全国广播电视民生影响力栏目十强”称号，且在“十大热心肠 人物”颁奖典礼中获中广协会对农电视节目特别节目奖。 本文笔者以 2013 年改版后的栏目样式为研究对象，从内容上、叙事方式上、帮大 哥和主持人公益形象上以及现场调解的运作模式上对该栏目特色进行系统的分析和阐 述，同时探讨了《非常帮助》栏目当前存在的问题并提出今后需改进的措施。本文旨在 通过对《非常帮助》公益调解类电视栏目进行个案研究，提出一些值得注意的问题，以 期为今后的对农频道电视公益调解类栏目提供一些参考，从而推动今后我国对农电视公 益调解类栏目的发展。  关键词  河北农民频道《非常帮助》  公益调解  特色研究 公益媒介形象  改进措施  I Abstract Abstract With the development of specialization of TV channel and construction of Chinas economy,culture is increasingly closer to the peoples livelihood, and the introduction, planing, research and rise of community mediation programs become one of the highlights of television innovation in recent years. Hebei TV channel farmers special help column is the leader in this type of community mediation programs. Since the program launched in 2005 in Hebei television program ratings ranked the forefront; after the second session of the National Radio and Television livelihood activities influence the results of the survey published in the column National Radio and Television livelihood influential part ten, the title, and the ten warm-hearted characters presentation ceremony was Broadcasting Corporation TV special programs of the Association Award. In this paper, the author shows the style in 2013 after the revision of the research object, the narrative way, help from the content, and on-site mediation on Big Brother and the mode of operation of