2015年职称英语考试综合类概括大意与完成句子试题及译文（来自教材）.pdf

400-618-2500 400-618-2500 wwwwww..112233zzccyyyy..ccoomm 电话：440000--661188- 2013年职称英语考试综合类概括大意 2013年职称英语考试综合类概括大意 年职职称称英英语语考考试试综综合合类类概概括括大大意意 与完成句子试题及译文（来自教材） 与完成句子试题及译文（来自教材） 与与完完成成句句子子试试题题及及译译文文（（来来自自教教材材）） The Makingof aSuccess Story The Makingof aSuccess Story TThheeMMaakkiinnggooffaaSSuucccceessssSSttoorryy 1 IKEA is the worlds largest furniture retailer, and man behind it is Ingvar Kamprad, one of the worlds most successful entrepreneurs . Born in Sweden in 1926 , Kamprad was a natural businessman. As a child , he enjoyed selling things and made small profits from selling matches ,seeds ,and pencils in his community .When Kamprad was 17, his father gave him some money as a reward for his good grades .Naturally he used ittostart upa business-IKEA. 2 IKEAs name comes from Kamprads initials (I.K.)and the place where he grew up (`E` and `A`). Today IKEA is known for its modern , minimalist furniture , but it was not a furniture company in the beginning .Rather, IKEA sold all kind of miscellaneous goods ,Kamprads ware included anything that he could sell for profits at discounted prices ,including watches ,pens andstockings . 3 IKEAfirst began tosell furniture through a mail-order catalogue in1947. The furniture was all designed and made by manufacturers near Kamprads home. Initial sales were very encouraging , so Kamprad expanded the product line . Furniture was such a successful aspect of the business that IKEAbecame solely a furniture company in1951. 4 In 1953 IKEA opend its first showroom inAlmhult ,Sweden. IKEA is known today for its spacious stores with furniture in attractive settings ,but in