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2013年职称英语考试综合类概括大意
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The Makingof aSuccess Story
The Makingof aSuccess Story
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1 IKEA is the worlds largest furniture retailer, and man behind it is Ingvar Kamprad,
one of the worlds most successful entrepreneurs . Born in Sweden in 1926 , Kamprad was a
natural businessman. As a child , he enjoyed selling things and made small profits from selling
matches ,seeds ,and pencils in his community .When Kamprad was 17, his father gave him some
money as a reward for his good grades .Naturally he used ittostart upa business-IKEA.
2 IKEAs name comes from Kamprads initials (I.K.)and the place where he grew up
(`E` and `A`). Today IKEA is known for its modern , minimalist furniture , but it was not a
furniture company in the beginning .Rather, IKEA sold all kind of miscellaneous
goods ,Kamprads ware included anything that he could sell for profits at discounted
prices ,including watches ,pens andstockings .
3 IKEAfirst began tosell furniture through a mail-order catalogue in1947. The furniture
was all designed and made by manufacturers near Kamprads home. Initial sales were very
encouraging , so Kamprad expanded the product line . Furniture was such a successful aspect of
the business that IKEAbecame solely a furniture company in1951.
4 In 1953 IKEA opend its first showroom inAlmhult ,Sweden. IKEA is known today for
its spacious stores with furniture in attractive settings ,but in
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