电子商务英语 教学课件 作者 张云 Lesson 5 Understanding B2C ECommerce.pptVIP

Lesson Five Understanding B2C E-Commerce 1.What is the difference between B2C and B2B e-commerce? （1）Negotiation （2）Integration 2．Is B2C commerce really dead? With so many dotcoms dying, is it worthwhile to move ahead with B2C e-commerce? 3．Why was there so much hype surrounding B2C e-commerce? 4．How should companies organize their B2C initiative? 5．What are the major challenges of B2C e-commerce? 6．With so many sites out there, how can you build a strong relationship with customers? 7．Do I need a privacy policy for my B2C initiative? Notes 1. While the term e-commerce refers to all online transactions, B2C stands for “business-to-consumer” and applies to any business or organization that sells its products or services to consumers over the Internet for them to use. (1) apply to 作“把…应用于”解释。例如： apply fertilizer to the paddy fields 给稻田施肥 apply computers to calculation 用计算机进行计算 apply a match to an alcohol lamp 用火柴点酒精灯 (2) that sells its products or services to consumers over the Internet for them to use是定语从句，修饰前面的先行词any business or organization。 本句译为：电子商务指的是所有在线的商业事务，B2C代表了“企业到顾客”并且它适用于任何通过互联网向顾客出售产品或服务的企业或组织。 2. …… and it’s why the first B2B applications were for buying finished goods or commodities that are simple to describe and price. （1）这里的it是形式主语，that are simple to describe and price是定语从句，修饰前面的先行词finished goods or commodities。 （2）这里的finished goods /commodities作“成品”解释，是固定用法。 3. By late 1999, Amazon had a market capitalization of close to $25 billion, eclipsing some of the largest and most established companies in America. (1) close to 作“接近于”解释。例如： Close to a hundred experiments have been made. 已经进行了近一百次的实验。 (2) eclipsing some of the largest and most established companies in America 是现在分词短语。该句在翻译时采用了分译法。 4. But many never made it to the initial public offering after the Nasdaq started to tumble in the spring of 2000. 这里的many作主语，相当于many companies，是形容词转译成名词的一个例子。例如： the poor and the rich 穷人和富人 They tried t