电子商务英语 教学课件 作者 张云 Lesson 15 Online Publishing.pptVIP

Lesson Fifteen Online Publishing 1.Online publishing is the electronic delivery of newspapers, magazines, news, and other information through the Internet. 2.Business organizations eventually realized that paying attention to the customers’ needs and wants was an important factor in making online publishing a business tool. 3.Online publishing includes newspapers, magazines, news, textbooks, music, artwork, video clips, and movies. 4.Online publishing has also grown into other areas of usage with concepts such as edutainment. Edutainment is a combination of education, entertainment, and games. Notes 1．Ad Week 广告周报 PC Magazine 个人电脑杂志 The Wall Street Journal 华尔街日报 The Los Angeles Times 洛杉矶时报 Wired Magazine 在线杂志 2．It is related to worldwide dissemination of information and to advertisement as well. (1) 这里的related为形容词性，作“有联系的，相关的”解释。如： two neighbouring countries are closely as the lips and teeth 唇齿相依的两个邻邦 painting and the related arts 绘画及与此有关的艺术 (2) be related to sb./sth. 作“和某人或某事有关”解释。如： This story is related to his family. 这个故事和他的家族有关。 本句译为：它和信息还有广告的全球传播有关。 3．Other organizations did not understand customer behavior regarding the uses of online publishing as a business tool. 这里的regarding是介词词性，作“关于”解释。如： He knew nothing regarding the case. 关于这件事他一无所知。 They need detailed plans regarding the important project. 关于这个重要的项目，他们需要详细的计划。 本句译为：对于将在线出版的各种用途作为一种商业工具来看待时，其他组织是无法理解消费者的行为。 4．Business organizations eventually realized that paying attention to the customers’ needs and wants was an important factor in making online publishing a business tool. （1）这里的that paying attention to the customers’ needs and wants was an important factor in making online publishing a business tool是宾语从句，而paying attention to the customers’ needs and wants又是该从句中的主语。 （2）这里的want是名词词性，为“需要”之意，当为复数时，作“需求，必需品”解释。如： The car should be in want of repair 这辆车需要整修。 We can supply all your wants. 我们可以提供你所需要的一切。 本句译为：最终商业组织意识到在将在线出版作为一种商业工具使用时，一个重要的因素是应将注意力集中在消费者的需求上。