电子商务英语（ 第二版） 1 5单元练习答案.docVIP

UNIT 1 1. (1) IBM defines electronic business as the transformation of key business processes through the use of Internet technologies. (2) The three categories that are most commonly used are: business-to-consumer (or B2C), business-to-business (or B2B), transactions and business processes. (3) It can help increase profits. (4) Electronic commerce can increase sales and decrease costs, increase purchasing opportunities for the buyer and improve the general welfare of society. Some business processes may never lend themselves to electronic commerce because of goods characteristics. In addition to technology and software issues, many businesses face cultural and legal obstacles to conducting electronic commerce. 2. A. PDA(personal digital assistant) B2C(business-to-consumer) B2B（business-to-business） C2C（consumer-to-consumer） B2G（business-to-government） EDI（ electronic data interchange） auction advertising campaigns B. 贸易伙伴 电子采购 接触互联网 文化法律障碍 企业间交易 提货单 Ｃ. (1) G （2）B（3）E（4）J （5）F （6）A （7）C （8）D（9）H （10）IAnswers to the Reading Passage: 1. F 2. T 3. F 4. T 5. T UNIT 2 1. (1) There are six main revenue models of e-commerce. (2) Because companies can establish a brand image, and then use the strength of that image to sell through printed information mailed to prospective buyers. (3) The number of visitors or page views and stickiness. (4) To get the right to play premium games. (5) Because to create a good electronic commerce Web sites and to be profitable is not easy thing for companies. 2. A. revenue models Web catalog revenue models fee-for-transaction revenue model fee-for-service revenue models advertising-supported revenue model to place orders demographic information market segments B. 市场细分 订购 佣金黏度光盘(1)C（2）（3）（4）（5）（6）（7）（8）（9）（10）Answers to the Reading Passage: