电子商务英语 教学课件 作者 张云 Lesson 6 B2C and Its Customers.pptVIP

Lesson Six B2C and Its Customers The selling and buying on web is called e-commerce. E-commerce has endless charm for its marvelous features as follows. 1.Convenient using 2. Free choices 3. More comparing abilities 4. Saving resource 5. Plenty of information 6. More personalized services The e-customers have the following characters: The majority of them are male; Younger than middle age; Higher education background; Middle class stage; Like self-service shopping; Busy white collars; The whole e-shopping procedure can be described as the following steps: Step one: demand emerge and shopping appetite is stimulated. Step two: searching for the target products they want to buy. Step three: purchase consummation. Notes 1.omnipresent nature 无所不在的特性 2.customer-oriented 顾客导向的 3.These sort of goods need to be delivered to the customers after selling on line. 在此句中to be delivered to the customers该不定式短语作need的宾语。need 的用法有两种： sth needs doing sth needs to be done 4.After have getten very clear answers for above questions, the businesses should think over their missions to see whether it is necessary to readjust their missions and marketing plan, then decide whether the e-commerce is appropriate for them. 这里的to see引导的不定式短语作目的状语，在此状语中，whether引导的从句做see的宾语从句。 小技巧——Skills of Understanding猜测词义（二） 1．重述（restatement） 重述即在某个篇章中作者对前面的一句话重新或补充陈述。这种重新陈述中往往包含前面句子中某个生词的含义。引导重述最常用的词或表达法有or，i.e.，that’s to say等。 An unsuccessful firm or individual may go from insolvency to bankruptcy by a written admission that the liabilities or debts exceed the value of assets. 如果你不知道liabilities这个词的词义，那么后面的重复词debts就告诉我们该词的意思为“债务”。 2.相关信息（related information）或常识（common sense） 有时候，读者可以从上下文的有关信息猜测出某个词的词义。所谓相关信息包括举例等。 She is held in high esteem for her outstanding research on cataract and other diseases of the eye. 从other diseases of the eye我们可以猜测出cataract是一种眼病。 Skills of Translation分译与合译 The Chinese seemed justifiably proud of their econ