Chapter 1 Introduction to Global Marketing.pptVIP

Chapter 1 Introduction to Global Marketing Global marketplace/Local markets Brands from one country are available in other countries E.g. McDonalds, Sony, Nokia, Levis, etc. are available world over Local brands compete with global brands E.g. McDonalds Jollibee in Philippines; Sony and Kenstar in India; Swatch and Titan in India; Kiki and Vogue Girl in Japan, etc. Products are results of a value chain that encompasses several countries. E.g. automobiles, A-380 Global marketing vs. traditional marketing Mind-set – evaluates global opportunities and threats on a continuous basis Scope of ac