科技新闻传播沟通技巧研究.pdfVIP

科技新闻传播的沟通技巧研究 彭明星 【内容摘要】科技新闻传播的现状不容乐观。主要表现为科技新闻传播过程中传受主体的沟通理解存 在一些障碍和问题。进一步加强沟通技巧，既是经济社会发展的迫切要求，也是业界亟待解决的重要 课题。运用新闻传播规律，借鉴沟通学等学科的基本方法，是我们掌握和加强科技新闻传播沟通技巧 的有效途径。按照这一途径，从媒体和记者（编辑）两个方面着手，不给任何形式的虚假或不科学的 科技新闻以可乘之机；应把握新闻传播选择，根据媒介资源确定沟通对象，做到有的放矢，使自己经 得起接受者的选择；应遵循新闻传播接近律，通过加强通俗性和贴近性，改善沟通方式；应讲究新闻 传播效用性，采取抓生产、生活热点、难点，关注重大事件提供科技新闻传播服务，不断创新内容与 形式等方式实现沟通意图，取得理想的传播效果。 【关键词】科技新闻传播 新闻传播规律 沟通技巧 Abstract: The current situation of science journalism is not so optimistic with barriers between senders and receivers in communication. Communication techniques are urgently needed to solve the obstacles. This is a matter not only in economic social development but also in journalism. Using the rule of communication and the basic method of mass communication theory for reference is an effective approach to grasp and enhance the skill. With this approach, science and technology communication should persist in truth and objectivity, never give any chance to any form of false science and technology news from the media and correspondent(editor),raise and maintain the credibility of media for establish a base of communication; According to the resource of media to choose receiver, to form an interaction between the media and audience for an efficient communication; According to the closeness of news, enhance the relevance, improving the technique of communication; We should pay attention to the effects, focus on the hot spot and affair in our ordinary life, provide science and technology communication service for audience and reach an ideal effect with innovation of content and style. Key words: science and technology communication service, rule of communication, communication techniques 科技新闻传播在现代传播活动中的地位和作用日益凸显。当下的科技新闻传播，无论是质量，还 是效果，都不容乐观，与现实需求存在较大的差距。这主要表现为科技新闻传播过程中传受主体间的 沟通理解存在语言、态度、方法等方面的障碍和问题。加强沟通技巧是改变科