论特许连锁经营企业采购管理存在的问题及对策.docVIP

论特许连锁经营企业采购管理存在的问 题及对策 摘　要 特许连锁是连锁经营的一种重要形式，它是指特许者将自己所拥有的商标、 产品、专利和经营模式等，以特许经营合同的形式授予被特许者使用，被特许者 按合同规定，在特许者统一的业务模式下从事经营活动，并向特许者支付相应费 用的一种经营方式。我国的特许经营出现在20 世纪80 年代初，在最近几年出现 了发展的热潮。 特许连锁企业的商业运营模式是以采购为先导的物流体系为其经营方式的基础平台，采购管理的水平是实现和扩大特许连锁企业规模效益的制约条件。在 我国，特许经营的发展特点是起步虽晚但发展快速，加强采购管理将使特许经营 企业的核心竞争力得到巨大的提升。 本文通过理论联系实际，在对特许经营的特点进行分析并同其它连锁模式比较的基础上，根据特许经营行业采购特征，讨论该采用何种采购战略、供应商的选择和评价，帮助从事特许经营的国内企业规范其采购流程，对采购工作进行量化管理和控制, 对我国如何促进特许经营模式下采购管理的发展提出了一些有益的建议。 关键词　特许经营　采购管理　供应管理 Study on Franchise Chain Enterprises Purchasing Management Problems and Countermeasures Abstract Franchise chain is an important form of chain business. In this case the franchiserauthorizes the franchisees to use his trademark，brand name，commodities，patent，proprietary technology and operation pattern，etc., as stipulated in franchise businesscontract. Franchisees should follow the unified operation mode in their business work,and pay the franchiser for the relative cost based on the contract. Franchise businessstarted in 1980’s in China，experienced a fast development at the beginning. Commercial operations of the franchise companies have a working platform onlogistic system directed by purchase, the management level of purchase is aprecondition of realizing and expanding large-scale profit. Franchise business is advancing rapidly in China. Reinforcement of purchase management will helpfranchise companies to improve their core competitiveness. This article through the theory with practice, on the franchise characteristics are analyzed and with other chain model Type, on the basis of comparison of franchising procurement according to discuss the characteristics, adopting which procurement strategy, supplier selection and evaluation, help domestic enterprises engaged in the franchise to standardize the purchasing process, for purchasing the quantified management and control of our country, how to promote the franchise mode purchasing and supply management development put forward some beneficial Suggesti