浅论媒体报道5.12地震的特点和对传媒未来的影响.pdfVIP

科技传播 浅论媒体报道5.12地震的特点 和对传媒未来的影响 董 葵 中央电视台社教节目中心科技专题部，北京 100859 摘 要 对我国媒体而言，重大突发事件尤其是灾难性事件的公开报道，一直处于相对被动的状态。遇到重大事情 发生，我们的媒体平常已经习惯于按照上级的指示来采访和选择主题，使媒体形成一种本能反应：一旦出现突发事 件，媒体就会反复斟酌和掂量，从而延误采访报道的时机。在5.12汶川地震的报道中，多数媒体打破了以往的惯性 态势，其报道信息发布之快，内容之丰富和全面，展现人性的深刻性，都是历史上少见的，记者冒着危险，赶赴灾 区，第一时间为公众提供信息，这为减少消息的不确定性、减少谣言，帮助全国人民建立信心、凝聚力量做出了重 要的贡献。同时，大规模的报道也展现了媒体报道理念的提升和运作机制的成熟。在5.12汶川大地震报道过程中所 体现出的特点，对我国媒介的未来发展产生重要影响。 关键词 传播学；5.12地震；报道特点；传媒未来 • Research on Characteristics of Media Coverage on 5 12 Earthquake and Its Influence on the Future Media DONG Kui Technical Dept., Social Education Center, China Central Television, Beijing 100859 Abstract On China’s media, the public reports on the important incidents especially on the catastrophic events have been in a relatively passive state. When major events happen, our media have become accustomed to the situation that is in accordance with the instructions of higher authorities to interview and select the theme, so that the an instinctive reaction has been formed: On the appearance of the event of unexpected incidents, the media will appropriate repeatedly and weigh in order, which has led to a delay of the timing coverage. The reports to 5.12 Wenchuan earthquakes, most Medias break the inertia of the past situation; it is rarely seen in history for the speed of information reported, the integrity content, profound to the humanity. Journalists rushed to the disaster area to provide the information and reports to the public on the first time with risks to themselves. All these set up such an importan