毕业设计（论文）-客户资源管理系统.doc

摘 要 随着科技的发展、时代的进步，市场经济的竞争也是越来越激烈与残酷，在竞争中客户作为市场的最为重要的资源，早已成为市场营销的核心，企业间谁拥有的客户多，那么谁就会在竞争中占有绝对的优势。在市场经济竞争如此激烈的环境下，企业要想立于不败之地就必须和与之生存发展息息相关的客户建立起良好的关系，在现有客户资源的基础之上，维护好与老客户之间的关系，并且不断发展新的客户，用企业高品质的产品、优质的服务、良好的信誉树立企业在客户心中良好的形象，并以客户需求为己任，不断的发展与创新自身的产品，以满足客户的新需求，并规划企业内部的资源的管理方式、提升企业的客户服务质量。客户资源管理系统满足了企业最资深客户资源管理的新要求，减少了客户资源管理过程中浪费的大量人力、物力和财力等。 本系统正是以客户资源管理系统的开发过程为例，从需求分析、设计方案、系统设计、详细设计等方面来对系统进行全面的阐述和分析。 关键词：客户资源管理系统；系统设计 Abstract With development of science and technology , the times progress, the market economy competition is also more and more fierce and cruel, be most important resource being a marketplace in the customer who competes for middle , the core becoming marketing and sales long ago, the customer who owns among enterprise is many , who is therefore likely then in occupying absolute advantage in competition. And under so fierce environment of marketplace economic competition, enterprise needs to want to base self on sure ground , must draw existing with that to develop the vitally interrelated customer right away , build up fine relation, the relation defending the nice and old customer, develops the new customer ceaselessly , uses high-quality product of enterprise , the high grade service , fine credit to set up enterprise in fine image in customer mental view above the basis now having customer resource,; And and regard customer need as selfs own responsibility, selfs product being innovative and developing ceaselessly, to satisfy customers new need, standard internal enterprise customer resource supervisor mode , lifting enterprise customer service quality. The customer resource management system has satisfied the enterprise to own customer resource management new request, reduced the massive manpower, the physical resource and the financial resource which in the customer resource management process wastes and so on. This thesis is based on customer customer resource management system as an example of the development process, from needs analysis, design, sy