某中国汽车零部件企业竞争力分析.ppt

企 业 市场表现 Market Behavior 价格 Price 质量 Quality 开发 Develop 交货 Delivery 企业竞争力表象 Successful Enterprise in Competition 领导 Leader 战略 Strategy 人才 HR 文化 Culture 管理 Manage. 人脉 Relation 执行 Execute 成本 Cost 竞争力 企业竞争力的几个方面 Aspects of Competitiveness “人无我有、人有我优、人优我强” Always stronger than competitors 在竞争中制胜的综合本领 The Comprehensive competitiveness to win competition 对“企业竞争力定义”的诠释 Appreciation to Competitiveness 竞争力=外部“给予”的竞争力+内部“打造”的竞争力 Competitiveness=“Granted” external competitiveness+”Developed” internal competitiveness 竞争力公式 Formula for Competitiveness 国家主义(优惠、倾斜、鼓励等保护性政策) State favorable policies 地方主义(地方经济发展要求) Local protectionism 联营主义(来自主机厂的保护伞) Business affiliates 经济地位(技术移植与土生土长) Transplant and self-developed “游戏浅规则”(中国特色) “Game rules” 外部竞争力 External Competiveness 外部竞争力的特点 Features of External Competitiveness 与生俱来 Granted by others 历史渊源 Historical reasons 存在的必要 Necessity to exist 发展的需要 Necessity to development 相对性—时间、地点 Relative to exist—time, location 第一负责人企业家素质 1st leader’s characteristics 企业发展战略的确立 Clear developing strategy 制度与法规的制定和实施 Effective Policies and execution 人力资源的获取 Availability to Human Resources 财务管理与成本控制能力 Finance management and cost control 企业文化的确立 Corporate culture … 内部竞争力 Internal Competiveness 需要长时间打造 Takes long time to build up 有可能长久保持 Could maintain long time 各方面均强-“木桶”效应 Wooden-barrel Effect 买不到、偷不走、学不着 Firmly planted 真正的“克敌制胜”的法宝 Effective method in competion 内部竞争力的特点 Features of Internal Competitiveness 竞争力强的企业的表现 Observation to Strong Competitiveness 第一负责人的“领袖魅力” First leader’s “personnel attraction” 敬业精神与工作态度 Working attitude and spirit 成功的成本控制手段 Effective way to control cost “立竿见影”的奖惩机制 Performance award/punish mechanism “可望又可及”的期权 MBO 第四部分 Portion IV 企业竞争力提升方法 The Why to Develop Competitiveness “公平竞争” Fair competition 抱怨(民企、国企、外企) Strong complaints from all parties 提高企业竞争力的对策-1 The Way to Improve Competitiveness-1 到国际舞台上参与“公平条件下”的竞争 Participate global competition under “Fair and Equal” business conditions “短、平、快”方法 The Most Effectiv