毕业论文-我国农产品品牌建设探析.doc

我国农产品品牌建设探析 内容摘要 随着我国农业和农村经济结构战略性调整升级，农业产业化和组织化程度的提高，农业对外开放和经济全球化进程的加快，农业走品牌发展的氛围将逐步形成，品牌农产品的发展势在必然。2009年2月1日《中共中央国务院关于2009年促进农业稳定发展农民持续增收的若干意见》，连续第六年锁定“三农”问题充分体现了党中央、国务院对“三农”问题的高度关注。ABSTRACT Along with our country agriculture and the rural economy structure strategic adjustment promotion, the agricultural industrial production and the organization degree enhancement, the agricultural opening to the outside world and economical globalization advancement quickening, the agriculture will walk the brand development atmosphere gradually to form, the brand agricultural product development will be inevitable.On February 1, 2009 Central Committee of the CCP had issued the Central Committee of the CCP State Council Promotes Agriculture about 2009 Stably To develop Certain Opinions Which Farmer Continues To additionally receive, sixth year locking ;three agriculture; the question, fully has manifested the Central Party Committee, the State Council continuously to ;three agriculture; the question high attention.Simultaneously a series of food security event once more sounded food security problem alarm bell, food security present situation has been unoptimistic.Speeds up the realization agricultural product brand construction under this situation ;three agriculture; the question and realization food has the great significance safely regarding the solution.This article mainly from our country agricultural product brand construction present situation obtaining, then pointed out our country agricultural product brand construction exists the question, finally proposes several about our country agricultural product brand construction suggestion。 . KEY WORDS Agricultural Products; Brand Building; Brand Strategies 目 录 摘 要………………………………………………………………………………………1 一、绪论……………………………………………………………………………………4 （一）研究背景……………………………………………………………………………4 （二）国内外研究现状……………………………………………………………………4 1.国外研究现状……………………………………………………………………………4 2.国内研究现状……………………………………………………………………………5 （三）研究意义……………………………………………………………………