浅谈传统图形在VI设计中的应用.docVIP

浅谈传统图形在VI设计中的应用 浅谈传统图形在VI设计中的应用Traditional Graphics Applications in VI Design 摘 要 传统图形作为我国古典文化元素的重要组成部分，其应用对于传承我国传统文化有着重大意义，能够有效提高VI设计的文化性、艺术性和思想性。因此，如何传统艺术，借鉴继承实现内容与形式的，是课题。Abstract Traditional graphics is Chinas classical culture elements. It is an important part of the application of traditional Chinese culture for inheritance is significant, and can effectively improve the cultural and artistic VI design and ideological content. So, how to based on the current situation of our country VI design, grasping the traditional graphic art in the application of modern VI design reference on the basis of inheriting, innovative design concept and thinking mode, realizing the unity of content and form, is a realistic subject. This paper based on the basic of our traditional graphics research and VI design basic theory, from VI design used in traditional graphics classification, and traditional graphics applied to VI design of main manifestation is studied and analyzed through the typical case for enlightenment and reference significance, summarized, hope for China to enhance the VI design cultural connotation of traditional Chinese culture and heritage to beneficial to help. Keywords：raditional graphics vi design use目录 摘要 ……………………………………………………………………………III Abstract ……………………………………………………………………………IV 绪论 …………………………………………………………………………………1 1 传统图形概述 ……………………………………………………………………2 1.1 传统图形的定义与内容 ………………………………………………………2 1.2 传统图形的主要特点 …………………………………………………………2 1.2.1 时代性 ………………………………………………………………………2 1.2.2 地域性 ………………………………………………………………………3 1.2.3 包容性 ………………………………………………………………………3 2 VI设计的基本理论 ……………………………………………………………4 2.1 VI设计的作用…………………………………………………………………4 2.2 VI设计的原则…………………………………………………………………4 2.3 VI设计的主要元素……………………………………………………………4 3 传统图形应在VI设计中的应用 ………………………………………………5 3.1 传统图形与现代VI设计的关系………………………………………………5 3.2 VI设计中常用传统图形的分类………………………………………………6 3.2.1 传统纹样 ……………………………………………………………………6 3.2.2 汉字 …………………………………………………………………………6 3.2.3 民间艺术图形 ………………………………………………………………6 3.2.4 传统绘画 …………………