礼貌原则在商务信函中的应用.pdfVIP

20 3 Vol. 20, No. 3 20119 Journal of Jilin Agricultural Science and Technology University Se tember, 2011 王 王君 ( , 266071) : 随着经济全球化的深入发展, 各国经贸往来日益频繁, 商务信函的中介作用 愈发明显基于Grice 的 合作 原则, G. N. Leech 提出了 礼貌原则, 其适用范围涵盖了口语及书面语, 解释了那些不符合 合作原则的话语基于 礼貌原则, 本文拟结合商务信函的具体特征, 从实例中探讨 礼貌原则如何渗透于商务信函中并有效协助实现商务交 流的目的, 得出 礼貌原则在商务信函交流中的作用不可小觑的结论 : 礼貌原则; 商务信函; 应用 :H03 :A The Application of Politeness Principle to Business Correspondence WA NG Jun ( Foreign L ang uage Colleg e of Ocean University of China, Qingdao 266071) Abstract :With the develo ment of economic globalization, there is a growing number of economic and trade co- o eration all through the world. Therefore, business corres ondence, as the medium, lays a crucial role in interna- tional trade. Based on Grices Coo eration Princi le, G. N. Leech ro osed the Politeness Princi le, which can be utilized both in verbal language and formal style. Found on PP and features of business corres ondence, this thesis aims to find out how PP is a lied to business corres ondence and achieve a conclusion that PP lays an significant role in business exchange. Key words: oliteness rinci le; business corres ondence; a lication , , , , , , :A. (Tact Maxim) : B. ( Generosity , , Maxim) : C. ( A - robation Maxim) : D. ( Modesty Maxim) : E. 1 Leech (Agreement Maxim) : Grice 1967 F. ( Sym athy Maxim) : [2] , , : ,