网络营销_新时代的营销方式.pdfVIP

2004 6 ( ) No.6,2004 79 JOURNAL OF HARBIN UNIVERSITY OF COMMERCE Serial No.79 [ ] ) ) ) ( , 116025) [ ] 新时代的营销方式) 网络营销是电了商务的 础, 是以4C 为 本理论在中国, 网络营销总体 仍然处于非常低级的水平, 因此要从战略高度充分认识发展我国网络营销开展网络营销的意义在于充分发 挥各种职能,让网上经营的整体效益最大化网络营销的职能的实现需要通过一种或多种网络营销手段 [] 网络营销; 电子商务; 企业; 市场 []F713.36 [ ]A [] 1671- 7112( 2004)06- 0049- 02 Network- The Way of Marketing In New Era SHAN Xuan- zhuo ( ongbeiUniversity of Finance Economics, alian 116025, China) Abstract: Theway of marketing in new ear- network marketing is the foundation of e-commerce, which is according as 4C as basic theories. In China, network marketing is still in low- grade level, sowe should full realize and develop it from strategicheight. The significanceof develop networkmarketing is to givefull play to various kinds of functions and let the wholebenefit maximized. Therealization of network market. s function is needs to need one or many kinds of networks marketing means. The network marketing has brought huge enormous advantage to enterprise. Key words: network; e- commerce; enterprise; market 21, 0 , 950 , , ,; 1997 , 21, 8 Forrester , , ,200373 2 980 , 22% , , 37 , , 2003 51, 7 8 , , : , SEO( Search Engine Optimiza- , 34%, 23%, tion)