北京市农民专业合作组织农产品品牌建设及研究.pdfVIP

北京市农民专业合作组织农产品品牌建设研究 王 硕，李 华，张世杰，周 红，侍明艳 （北京农学院经济管理学院，北京 102206） 摘要：努力建设农民专业合作组织农产品品牌，运用农民专业合作组织农产品品牌策略，是发展现代农业的本质 要求。本文的主体部分先是进行北京市农民专业合作组织农产品品牌建设的现状分析，归纳了北京市农民专业合 作组织农产品品牌建设的现状。在此前提上对北京市农民专业合作组织农产品品牌建设中存在的问题进行探讨， 当前北京市农民专业合作组织农产品品牌建设存在一些问题，在对这些问题进行深入探讨之后，对问题存在的原 因进行深度解析。依据前面所描述的发展现状，提出北京市农民专业合作组织农产品品牌建设的总体方案。 关键词：农产品；品牌建设；农民专业合作组织；北京市 On the Brand Construction of Rural Specialized Cooperative Organization in Beijing WANG Shuo, LI Hua, ZHANG Shijie, ZHOU Hong, SHI Pengyan (College of Economics and Management,Beijing University of Agriculture, Beijing, 102206,China) Abstract: It is the most essential characteristics for the development of modern agriculture to strengthen the construction of rural specialized cooperative organization agricultural brand and carry out rural specialized cooperative organization agricultural brand strategy. In the body part of the paper, analyze the current situation about the construction of rural specialized cooperative organization agricultural brand in Beijing, mainly summarize present situation of the construction of rural specialized cooperative organization agricultural brand in Beijing. Based of that, analyze problems existing in Beijing rural specialized cooperative organization agricultural brand construction. According to the development situation, general ideas about the construction of rural specialized cooperative organization agricultural brand are proposed. Keywords: agricultural products, brand construction, rural specialized cooperative organization, Beijing 北京农学院李华教授认为：随着农业供需关系的转变，农民专业合作组织农产品品牌化必将是消费者 未来消费的趋势。本文从农产品品牌建设出发，分析了北京市农民专业合作组织农产品品牌建设的现状， 实地调研，找出存在的问题，在此基础上，提出北京市农民专业合作组织农产品品牌建设的建议。 1 北京市农民专业合作组织品牌建设的状况 农民专业合作经济组织（以下简称农合组织）的组织形式多种多样，按照组织性质