Media amp; Minorities.ppt

Media Minorities TV Top Shows 11/13/06-11/19/06 1. Dancing With the Stars 2. Dancing With the Stars 3. NFL Football CSI Desperate Housewives Grey’s Anatomy CSI:Miami 60 minutes Deal of No Deal Criminal Minds Top TV ShowsAfrican-Americans 1. Dancing With the Stars 2. Dancing With the Stars NFL Football Day Break CSI: Miami 60 Minutes Girlfriends All of Us Grey’s Anatomy Shark 1. Dancing W/ Stars 2. Dancing W/ Stars NFL Football Day Break CSI: Miami 60 Minutes Girlfriends All of Us Grey’s Anatomy Shark Prime Time* vs. Real World White 74% Af. Am. 18% Latino 6% Asian 1% Other/DK 2% Conclusions Prime time TV is a highly segregated world 8 p.m. hour least racially diverse most segregated 10 p.m. hour most diverse Class/status Race People of color most often cast as service workers, unskilled laborers or criminals Whites Asian/Pacific Islanders more often professionals Black Latino professionals most often law enforcement Why does it matter? Role-modeling Stereotypes Lack of compensating images Role-Modeling Minority children tend to watch more television than white children Images they see can influence their attitudes behaviors When children see themselves on tv Tells them that people like them are important Makes them feel included Provides role models Stereotypes Minorities may internalize negative media stereotypes Children tend to accept what they view as reality Media stereotypes may contribute to prejudice from others Contributing factors Parents peers Motivations for watching TV Amount of exposure to members of minority groups Compensating images Show members of minority groups in a variety of ways – not just all good or bad More accurately reflect the diversity within a group e.g., some gay men are like Jack But others are like Will Some African-Americans are like Flavor-Flav But others are like Dr. Burke on Grey’s Anatomy A Touching Personal Story Frito Bandito Minority magazine covers Magazines are inh