Strategy amp; Marketing Exchange.doc

Strategy Marketing Exchange 策略與行銷交換 Syllabus AMBA Fall, 2011 Instructor： 邱志聖，Jyh-Shen Chiou Tel: (02ext. 81039 Email: Jschiou@.tw Office Hr: 11:30 to 12:30, Wed Web page: 00/NewPage/class/market/case.htm B. Books 邱志聖著，策略行銷分析：架構與實務分析，三版，智勝文化公司，民國99年。(邱策) 邱志聖著，滾動吧！品牌TW，天下文化公司，民國98年。(邱品) 邱志聖著，行銷研究：實務與理論應用，二版，智勝文化公司，民國97年。（邱行） C. Course Objectives The major purpose of this course is to analyze the most up-to-date strategic marketing issues such as brand management, channel coordination, strategic pricing, Internet marketing, Marketing research, and global marketing management by