Problogging.ppt

* * Problogging Professional Blogging and Blog Monetization What is Problogging? ProBlogging (professional blogging) is blogging for the purpose of directly or indirectly earning from a blog by leveraging on its traffic, readership, influence, credibility and/or popularity. Blog monetization is mainly driven by internet advertising and marketing. Professional bloggers (probloggers) derive a majority or significant amount of their personal income from their own blog or the blogs their write for. Types of ProBloggers The types of probloggers are defined by how they derive their income from blogs. Traditional/Independent ProBlogger Corporate Blogger Career ProBlogger Celebrity ProBlogger Blog Network Owner Types of ProBloggers Traditional/Independent ProBlogger The independent problogger manages most if not all aspects of maintaining their blog/s – installation, setup, design, writing, blog optimization, marketing, sales (monetization). A majority of probloggers started out as independent bloggers and remain independent depending on how successful they monetize their blog. Revenue always starts at $0. Types of ProBloggers Corporate Blogger This type of problogger basically works for a company with a specific job description that will involve blogging for the company’s official blog. This type of blogger may come from the sales, marketing or the PR department and is tasked to communicate with other companies, clients and the rest of the industry thru blogging. It is also possible the a whole department is assigned to do the blogging along with a single point person. Standard salaries apply. Types of ProBloggers Career ProBlogger Career probloggers work for a blog network or a number of networks, either part-time or full time. They will be assigned to write for a specific niche blog (like travel, gadgets, cooking) in the assumption that they are knowledgeable with the said topics. The problogger’s only concern is to blog while the network pro