基于生态文明建设的农户经济行为模式构建.pdfVIP

基于生态文明建设的农户经济行为模式构建 杨红娟 1 李佳 （昆明理工大学管理与经济学院，昆明 650093 ） 摘要： 本文在论述生态文明的概念及其系统构成的基础上，分析农户目标及能力、宏观调 控主体及社会经济环境对农户经济行为的影响，提出了农户经济行为系统图。通过农户经济 行为与生态文明建设之间关系的分析，认为生态文明建设能够增强农户生态意识、提升农户 能力、优化农户经济行为。最后构建了基于生态文明建设的农户理性投资决策行为、科学经 营方式选择行为、可持续技术创新行为、生态生产行为和理智消费行为的经济行为模式。 关键词：生态文明 农户经济行为 模式 中图分类号：F3 Model building of farmers’ economic behavior based on the construction of ecological civilization YANG Hong-juan , LIE Jia （Faculty of Management Economics; Kunming University of Science Technology, Kunming, Yunnan ，650093 China） Abstract: In this paper, effect of farmers’ objectives and abilities, Macro-control body, social economic environment on farmers economic behavior was analyzed, and system diagram of farmers economic behavior was proposed, based on discussion of concept of ecological civilization and its system structure. By analysis of the relationship between the farmers’ economic behavior and the construction of ecological civilization, it is showed that the construction of ecological civilization can enhance farmers’ ecological awareness, improve farmers’ ability and optimize farmers’ economic behavior. Finally economic behavior patterns of farmers’ rational investment decision-making behavior, scientific management mode choice behavior, sustainable technology innovation behavior, ecological production behavior rational consumer behavior were built up based on the construction of ecological civilization . Key words: Ecological Civilization Farmers’ economic behavior model 十七大报告第一次将生态文明纳入原有的三大文明的理论体系，使生态文明与社会主义 物质文明、精神文明、政治文明一起成为和谐社会建设的重要内容，成为中国特色社会主义 社会的基本特征。十八大报告进一步提出:“我们一定要更加自觉地珍爱自然，更加积极地 保护生态，努力走向社会主义生态文明新时代。”在生态文明建设中农户行为起着关键的作 用。而农户行为所包含的内容极其复杂，因为农户本身就是社会角色的多重复合体[1] 。合理 1 基金项目：国家自然科学基金立项课题（编号）；云南省中青年学术技术带头人后备人才项目（编号： 2011CI