发挥新媒体优势提高跨文化交流效果.pdfVIP

发挥新媒体优势 提高跨文化交流效果 解庆锋 【内容摘要】面对以互联网为代表的新媒体的蓬勃发展，跨文化传播的载体发生了显著的变化，跨文 化交流的形式也在演化，自媒体的勃兴为跨文化传播提供了一块崭新的天地。语言的推广成为当前不 少国家实施全球文化战略的重要组成部分，其它文化语言的学习成为跨文化传播的先决条件。面对享 廷顿的文明冲突论，不同文化间的交流与融合还有较长的一段路来走，跨文化交流成为一项重要且意 义深远的活动。不同文化群体的人们在互联网上对于舆论话语权的争夺使得跨文化传播的意义更加突 出。 【关键词】新媒体 互联网 跨文化交流 Abstract: The Internet, as main symbol of new media, has been flourishing in the world since the 1990s, being loved by more and more people. In addition, the Internet is boundless and organically links all parts of the world into a whole. Although people from different cultural backgrounds are distant by thousands of miles, they become residents of a small information village. The world is called an “earth village”. The main body of intercultural communication for different cultural backgrounds people is the communication between governments. Accompanied by the rapid development of the Internet, on-governmental exchanges are frequent, people power rises. Plus the improvement of the public media literacy, the communication of different members of society from multicultural background is increasingly close, social forces strengthen from weak to strong and becomes a development and expansion of the force besides communication between governments. Facing the Internet as the representative of the vigorous development of new media, intercultural communication medium has experienced significant changes, intercultural exchange is also in the form of evolution, and the rise of the personal-media has provided a new field for cross-cultural communication. The popularization of national language is an important part of implementing the global cultural strategy, the study of foreign language is a prerequisite of good intercultural communication. With reference to Huntington’s clash of ci