著名商学院案例手册 Case book Michigan.doc

The University of Michigan Business School Consulting Club Consulting Interview Preparation Book Based on materials provided by: AT Kearney Booz-Allen Hamilton McKinsey and Company and the Office of Career Development 1999 Edition Section 1 - Introduction 5 Overview 5 Maximizing Your Return 5 Section 2 – Overview of the Consulting Industry 7 What is Consulting? 7 Why Do Companies Hire Consultants? 7 Consulting Project Types 7 Trends 9 The Structure of Consulting Firms 10 Compensation 11 Lifestyle 11 Section 3 – Consulting Articles 13 The Management Consulting Industry 13 Segmentation 13 Trends 15 Reflections on First-Year Recruiting 18 Why consulting? 18 Knowing the firms 18 Preparing for the case interview 20 SecondYear Recruiting: Looking for the Long-Term 22 Investigating Consulting Firms 22 The Recruiting Process 23 The DecisionMaking Process 24 Career Paths 24 Remuneration 25 Is Consulting the Right Field for You? 27 The Options 27 The Skills in Demand 28 Landing the Job You Want 29 Recommended Resources 30 Section 4 - Overview of Cases 32 Section 5 - Different Types of Cases 34 Section 6 - Frameworks for Cases 35 Additional Models 36 The Four C’s 36 Economics 37 4Ps 39 Value Disciplines 39 Porter’s Five Forces 40 Star Diagram/Organizational Analysis 41 The BCG Growth-Share Matrix 42 Value Chain 42 Generic Strategies (Porter) 43 Strategic Types (Miles Snow) 44 Other Key Concepts 45 Section 7 - Dos and Don’ts 48 Section 8 - How to Prepare for the Consulting Interviews? 50 Section 9 - General Interview Questions 51 Section 10 - Sample Cases 52 Case No. 1 – China Products Division 52 Issue 52 Possible Solutions 52 Case No. 2 – Healthcare Company 55 Issue 55 Possible Solution: 55 Case No. 3 – Electronic Joint Venture 56 Issue 56 Possible Solutions: 56 Case No. 4 – Television Cable Company 58 Issue 58 Possible Solutions 58 Case No. 5 – Magazine Sunday Supplement 60 Issue 60 Possible Solutions 60 Case No. 6 – American Express Charge Card 62 Issue 62 Possible Solu