优化协同过滤推荐算法.pdfVIP

Computer Science and Application 计算机科学与应用, 2011, 1, 108-111 doi:10.4236/csa.2011.13022 Published Online December 2011 (/journal/csa) Optimized Cooperative Filtering Algorithm# * Ruixin Ma , Fancheng Meng, Hanyang Wang School of Software, Dalian University of Technology, Dalian Email: teacher_mrx@126.com Received: Oct. 9th, 2011; revised: Nov. 1st, 2011; accepted: Nov. 18th, 2011. Abstract: Cooperative Filtering algorithm is one of the most successful technologies in the application of personalized recommendation system. However, the users’ identities and interests are very complicated in the normal network, which results in the inaccuracy of the recommendation. However, the appearance of social network provides users with a relatively green and safe communication platform. This paper in terms of the problems in the personalized recommendation system of social network comes up with the trust-based nearest neighbor algorithm which optimizes the traditional NN algorithm and provides recommendation by analyzing trust between the social network users. The experimental results show that the modified algorithm greatly improves the recommendation accuracy and raises the users’ degree of satisfaction. Keywords: Social Network; Trust; Personalized Recommendation; The Nearest Neighbor 优化的协同过滤推荐算法# 马瑞新* ，孟繁成，王涵杨 大连理工大学软件学院，大连 Email: teacher_mrx@126.com 收稿日期：2011 年 10 月 9 日；修回日期：2011 年 11 月 1 日；录用日期：2011 年 11 月 18 日 摘 要：基于最近邻的协同过滤算法是个性化推荐中应用的最为成功的算法，然而在普通网络中，用 户身份兴趣等信息缺乏可靠性，导致该算法推荐不够精确。社会网络是彼此拥有足够的感情后建立起 来的一种人际关系网络，它的出现为广大用户提供了一个