市场营销：05款爱丽舍公关传播方案-68p.pptVIP

战术行动简介（三） PR传播 东风雪铁龙05款爱丽舍受宠上海国际车展 描述爱丽舍活力与激情的品牌内涵 突出05款爱丽舍延续精致，体现品味，出色的性价比 在上海国际车展受到用户一致的好评，期望它争创佳绩 市场评论性文章:爱丽舍捍卫“老三样” 05款爱丽舍的出现给市场带来的影响 05款爱丽舍的核心利益点详解 爱丽舍以及东风雪铁龙在行业中的地位 对比性传播:05款爱丽舍目标竞争凯越\伊兰特 通过与竞争对手的对比传播,突出爱丽舍改款的核心改进点 对05款爱丽舍的功能技术进行详解 配合各事件的举办进行媒体传播 关注并传播东风雪铁龙的各项活动新闻\试驾报告 传播节奏注重活动前的预热传播和活动后的点评 传播突出东风雪铁龙的品牌价值和05款爱丽舍的核心利益点 监测媒体掌控市场声音 重点监控网络媒体的BBS论坛，及时应对网民对05款爱丽舍新车的错误评价 与各重要平面媒体记者沟通，及时告知其东风雪铁龙的各项动态，使媒体能够了解企业、熟悉产品，便于媒体主动传播 收集媒体各方面声音，总结分析并及时报告东风雪铁龙，使之能够妥善处理 Tactics action introduction III PR communication DCAD 05 version Elysee is favored in Shanghai International Auto Expo Depict the energetic and passionate brand connotation of Elysee Give prominence to the elegant of the 05 version Elysee and the taste and outstanding performance/price ratio. Win unanimous praise from users in Shanghai International Auto Expo, expect it to forge further brilliance. Commentary article:Elysee guards “three old brands” The influence on the market from the appearance of 05 version Elysee Analysis of core benefit of the 05 version Elysee. Position of Elysee and DCAD in the industry. Comparison communication:target rivals of the 05 version Elysee Excel\Elantra Give prominence to the core improved points through the comparison communication with the rivals Analysis of the functional technology of the 05 version Elysee Tactics action introduction III Media communication through incidents Concern and communicate news on various activities\test drive report of DCAD Pay attention to the warm-up communication and post-event comments Give prominence to the brand value and the core benefit of the 05 version Elysee Monitor media to learn the voice from the market Attach importance to the monitoring of BBS, disposal wrong comments on the 05 version Elysee timely. Frequent communication with reports of print media, inform dynamic of DCAD to them to let them understand DCAD and acquaint with the product to facilitate a positive. Gather voices from media and report them to DCAD after summing up a