对中小企业开展电子商务的思考毕业设计.docVIP

毕 业 设 计 题目：对中小企业开展电子商务的思考 ? 摘要 电子商务是一种新型的商务模式。电子商务的推广对中小企业来说，既是机遇，也是挑战。由于中小企业电子商务的基础设施、人才技术、应用主体等层面都还没有形成较完整的体系，在开展过程中难免遭遇各种障碍。本文论述了中小企业在这方面该如何走出困境。 近年来我国电子商务的应用初见成效，在电子商务的基础设施、人才技术、应用主体等层面上都已具备了一定基础。许多企业通过网上搜集信息、网上营销等方式成为电子商务应用的积极实践者。依托当地的传统资源和特色行业，充分发挥信息网络与实体经济和专业市场相结合的优势，通过建立行业性网站提供专业化信息服务，参加第三方电子商务平台或自建网站等途径拓展业务，有效解决了中小企业缺乏信息和销售渠道少的问题，取得了较好的效果和经验。 关键词：商业生态系统、企业运营、电子商务战略 ABSTRACT Electronic commerce is a new business model. The promotion of e-commerce for small and medium-sized enterprises, both opportunities and challenges. Because of the small and medium-sized enterprise e-commerce infrastructure, talent and technology, the main application level all have not formed a complete system, in the development process will inevitably encounter various obstacles. This paper discusses the small and medium-sized enterprises in the aspect of the how to walk out of predicament. The application results of electronic commerce in China in recent years, in the electronic commerce infrastructure, talent and technology, the level of application subject has a certain foundation. Many enterprises through the online collection of information, such as Internet marketing mode is actively promoting the application of electronic commerce. Relying on local resources and the characteristics of the traditional industry, give full play to the information network and the real economy and combining the advantages of the professional market, to provide professional information services through the establishment of industry website, participate in the third party e-commerce platform or website and other ways to expand the business, effective solution to small and medium the lack of enterprise information and sales channels is less of a problem, achieved good results and experience. Keywords:?business ecosystem,?business operations,?e-commerce?strategy 目录 中文摘要……………………………………………………………………………………………2 英文摘要……………………………………………………………………………………………2 一、商业生态系统的内涵. 3 二、电子商务企业运营战略分析. 4 1.网络核心型战略.