【优质】2015年美国外用止痛药市场分析报告.pptVIP

Market Overview Market Overview 一般情况 Major “Non-Natural Product” OTC Brands主要OTC品牌 Direct Natural Product Competitors: 主要天然产品竞争对手 Tiger Balm Case: Early Disappointment, Later Success 虎牌早期不满意后来较成功的案例 Capsasin Brands Case: Early Success, Later Disappointment 开普莎早期成功，后期不满意 O24 Case: Failure O24 的失败案例 ALCiS Case Conclusion 结论 Market Overview Market Overview Major Non-Natural Product OTC Brands Direct Natural Product Competitors: Tiger Balm Case: Early Disappointment, Later Success Capsasin Brands Case: Early Success, Later Disappointment O24 Case: Failure ALCiS Case Conclusion While the over